Having a career in graphics design can be a fun way to combine art, technology, and communication. It is essential to understand your career prospects and what various positions entail when exploring graphic design jobs. In this article, we explore different graphic design jobs.
Graphic designers have been trained to create visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They create graphics and layouts for a wide variety of products, including company logos, websites, clothing, books, games, product user manuals, advertisements, brochures, magazines, corporate reports, etc. These professionals must possess a strong knowledge of color theory, image construction, font types, and many other artistic principles to determine the strongest appeal to the brand’s target market.
Advertising designers use graphic design, sketching, and photography to create visually compelling marketing materials for a brand or company. They create billboards, magazine advertisements, website advertisements, and any other requested promotional materials. They may make a few variations of a concept to present to the advertising leadership, and they listen to the leadership’s feedback to perfect the final design. Strong knowledge of design and marketing techniques is required and a strong understanding of the employer’s customers.
Apparel graphic designers create individual, original images for clothing. They develop a strong understanding of the brand’s customers and ensure their graphics are cohesive and visually appealing to that audience. They design various images and font-based graphics for screen printing on shirts, pocket-placed embroidery designs, and any other unique designs or prints the brand’s design executives want to include on their clothing.
The art director is a high-level executive responsible for guiding the design team’s vision, directing the theme concept, and overseeing all design artwork. They can work in various industries, including fashion, print publications, advertising, television, or consumer products. The art director is responsible for reviewing and approving designs completed by the art and graphics teams. Art director positions typically require extensive experience in the related industry to understand the business goals.
Brand Identity Designers use strategy to create the visual elements of the brand. These elements include the logo, color palette, typography, image style, and general look and feel. All these should be unique to the company. A brand identity design is the company’s visual identity or “image.” A company’s brand identity is integrated throughout all elements of a company’s materials such as business cards, stationery, media advertising, promotions, etc. Brand identity design helps consumers remember the company and is what brings them back most time.
Craft and fine artists use various materials and techniques to create art for sale and exhibition. Craft artists create handmade objects, such as pottery, glassware, textiles, and other things that are designed to be functional. Fine artists, including painters, sculptors, and illustrators, create original works of art for their aesthetic value rather than for a functional one.
Desktop publishers use computer software to design page layouts for newspapers, books, brochures, and other items that are printed or published online.
Drafters use software to convert the designs of engineers and architects into technical drawings. Most workers specialize in architectural, civil, electrical, or mechanical drafting and use technical drawings to help design everything from microchips to skyscrapers.
Industrial designers develop the concepts for manufactured products, such as cars, home appliances, and toys. They combine art, business, and engineering to make products that people use every day. Industrial designers consider the function, aesthetics, production costs, and usability of products when developing new product concepts.
Logo designers develop visually compelling graphics or symbols to represent a company, product, brand or service. They research the target demographic to gain a strong understanding of what symbols they find appealing and memorable. This designer then chooses distinct colors and shapes that relate to and establish the company’s brand identity or product. Logo designers can work on a freelance basis or full-time for an advertising agency, both of which are likely to require a strong portfolio.
Multimedia designers create complex animated images and videos using art and computerized animation programs. They plan out the animation by sketching, creating scale models, and developing computerized graphics to build the story. They are responsible for developing the graphics for the story’s characters, background scenes, and props. Multimedia designers can work in various fields, including television or film production, set design, and video game development.
Packaging designers develop the box, container, and labels on a product to protect the product during shipping and communicate essential features to the customer. They use CAD software to write product details in an appropriate font, add graphics to explain the functions, and show what the product looks like or how to use it.
Photo editors work with real-life images to adjust, color-correct, or combine images to create the desired final image. Image editing can be as simple as adjusting the lighting and color balance on a photograph or as drastic as changing garment colors or adding logo information or banners to the image. In-depth knowledge of Photoshop and other photo-editing software is required.
Publication designers develop the layout, visual appearance, and graphics for a range of printed publications. Companies that create annual reports, research papers, books, catalogs, and user manuals use internal or freelance publication designers to add images and graphics to the written information. These images help make the data easier to read and elaborate on written topics by showing a graph or step-by-step instructions to complete a task in a manual. These designers possess a high level of creativity in translating written information into a sketch and developing the appropriate graph to best display data.
The user interface designer is responsible for ensuring every webpage or operational step of the final product follows the user experience (UX) designer’s intent. They typically have basic coding skills and can develop the designer’s vision by working with software programming experts. UI designers make web pages, advertisements and electronic programming easy for the consumer to interact with them. They must ensure that the UX design is feasible and well-executed.
UX designers make products, services, and websites enjoyable and accessible. They consider the intended end-use of the product and how the product feels to the consumer to ensure it is a user-friendly product or service. UX designers most commonly work in web design to make websites visually pleasing and easy for customers to navigate. They also work with other technology-based products, including software, gaming systems, computers, and automobiles to develop visual aesthetics and graphics. UX designers ensure the product has a logical flow from one step to the next.
Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. They may have coding and programming skills, which would allow them to develop the website on their own completely.
So, now that you have read about careers in graphics design, here’s what is next
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